Just 11 minutes a day. That's all it takes to create a habit of using AI for work. This article discusses how 1,300 Copilot for Microsoft 365 users in different roles and industries felt about using AI at work and when they started to see value in using AI. You'll want to read the results of this fascinating survey. Read it here.
What is the 11-by-11 tipping point?
The 11-by-11 tipping point refers to the time it takes for users to start seeing value from AI tools like Copilot. Our research indicates that saving just 11 minutes a day is enough for most users to recognize the benefits of AI. Additionally, after using AI for 11 weeks, users report improvements in productivity, work enjoyment, work-life balance, and fewer meetings.
How much time can users save with AI?
On average, users save about 14 minutes a day with AI, which translates to nearly five hours each month. The most efficient users can save up to 30 minutes a day, equating to about 10 hours a month. However, the key takeaway is that even a modest savings of 11 minutes a day can help users begin to form a habit around AI.
How can organizations encourage AI adoption?
Organizations can encourage AI adoption by identifying quick wins that help users save at least 11 minutes a day. For example, using AI to summarize long documents or recap meetings can be effective. It's also important to support users in sticking with AI for at least 11 weeks to fully realize its benefits, reinforcing that building new habits takes time.
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